Alex Rivera

Graphic Designer | Visual Storyteller | Brand Specialist

Los Angeles, US.

About

Dynamic and results-driven Graphic Designer with 5+ years of experience transforming complex ideas into compelling visual narratives. Specializing in branding, digital campaigns, and print media, I leverage expertise in Adobe Creative Suite, Canva, and Figma to deliver impactful designs that enhance client engagement and achieve strategic objectives. Proven ability to manage multiple projects, meet tight deadlines, and consistently exceed client expectations.

Work

Vibrant Creative Agency

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Senior Graphic Designer

Los Angeles, CA, US

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Summary

Led the design and execution of high-impact visual campaigns for a diverse client portfolio, driving brand recognition and market engagement.

Highlights

Developed and launched comprehensive branding packages for 7+ key clients, resulting in an average 25% increase in brand recognition and a 15% uplift in customer engagement within the first year.

Designed and optimized social media content strategies that boosted client online engagement by an average of 30% across platforms, utilizing Figma and Adobe Creative Suite.

Managed end-to-end production of print and digital marketing materials, including brochures, advertisements, and website graphics, consistently delivering 95% of projects ahead of schedule.

Collaborated with cross-functional teams to translate marketing objectives into visually compelling designs, contributing to a 10% increase in campaign conversion rates for two major e-commerce clients.

Innovate Marketing Solutions

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Graphic Designer

Santa Monica, CA, US

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Summary

Created engaging visual content for digital and print platforms, supporting marketing initiatives and enhancing client brand presence.

Highlights

Designed over 100 unique digital assets, including website banners, email templates, and social media graphics, for 15+ clients, directly supporting marketing campaigns.

Assisted in the development of brand guidelines and visual identities for 5 new clients, ensuring consistency and strengthening brand perception.

Utilized Adobe Photoshop and Illustrator to produce high-quality imagery and vector graphics, reducing external vendor costs by 20% over two years.

Contributed to a 10% increase in lead generation for a tech startup client by designing compelling infographic series for their online content.

Education

ArtCenter College of Design

Pasadena, CA, United States of America
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Bachelor of Fine Arts Graphic Design Grade: 3.8/4.0

Courses

Advanced Typography

Digital Imaging Techniques

Brand Identity Development

Motion Graphics Fundamentals

User Experience Design Principles

Languages

English

Spanish

Skills

Design Software

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, Canva, Sketch, CorelDRAW.

Core Design Skills

Branding & Identity, Typography, Layout Design, Color Theory, Print Design, Digital Design, UI/UX Principles, Visual Storytelling, Art Direction.

Marketing & Digital

Social Media Design, Email Marketing Design, Web Graphics, Content Creation, Digital Campaign Assets, Advertising Design.

Project Management

Client Communication, Deadline Management, Cross-functional Collaboration, Creative Brief Development, Feedback Integration.

Projects

Rebranding for 'EcoBite' Organic Food Delivery

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Summary

Led the complete rebranding initiative for a sustainable organic food delivery service, encompassing logo, packaging, and digital assets.

Interactive Infographic Series for 'FutureTech' Startup

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Summary

Designed a series of interactive infographics to explain complex AI concepts for a B2B tech startup, enhancing their content marketing strategy.